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Practice What You Preach

March 21, 2009

Major athletic apparel companies and major corporate brands continue to pay top dollar in athlete endorsements. They then turn around and spend millions of dollars marketing these athletes with the messages of “Be Like this athlete and buy their products”. But the next thing you know, your hearing on the news as to how this same ‘superstar’ was arrested for committing a crime, or any number news worthy screw-ups. So what’s the message these companies are sending out? They’re sending mixed messages. Because you can’t say “be like this athlete… some of the time”. We have a generation of young pe ... read more