Q. What does "FAQ" mean?
A. Frequently Asked Questions.

Q. What is Do The Extraordinary?
On the surface Do The Extraordinary is a street athletic apparel company, created to identify with the style and heart of OUR generation, a generation of world changers. At our core, we are So much more than just a athletic apparel line, we have created a brand dedicated to encourage, inform, inspire, unite, and invest in the Extraordinary causes of so-called ordinary people.

Q: How did Do The Extraordinary start?
A: The concept for DTE started with a relationship and an idea. It evolved into what see today. The idea started out simple enough: to create a few Shaun Alexander products to sell on the recently acquired ShaunAlexander.com. So we did a little research first to see what else was out there. What we found was surprising. We found countless professional athletes, admired and known worldwide, with access to national media, most with little more than the occasional website selling, if anything, not much more than hats and t-shirts. The people we did find with substantial product lines were names like Justin Timberlake (William Rast) or P. Ditty (Sean John), or if they were professional athletes with significant product lines, they were through a major name brand like Nike or Adidas. So what had the Justin Timberlakes and the P. Diddy’s of the world, and the Nike’s and the Reebok’s discovered that the majority of the professional athletes of the world had not? The answer seemed simple: they tapped into the selling power of their names. They tapped into the national media basically knocking at their doors waiting for them to say…anything. They tapped into a public waiting to snatch up anything associated with their favorite athlete or entertainer. They went through the open doors and took advantage of the influence that they had, and was theirs for the taking. They tapped into the power of having their powerful and successful friends add their names to the mix, and powerful brands were developed making literally billions of dollars each year. It was obvious to us right away, we were thinking too small. So our next concept was to create our own line of football related athletic apparel based on a nickname Shaun Alexander picked up at a practice. A nickname given to him by the defense for the way he would seem to almost disappear behind the line and then reappear someplace different. The perfect nickname, however not yet widely known: The Ghost. It fit perfectly with an illusive running back and conjured images of the gritty job of dodging defensive linemen and then appearing untouched into the end zone. This was a concept that seemed to transcend sport and take on an almost super heroic form. It seemed as though we had almost come up with our own superhero, and once again, it seemed as though we were thinking too small, because if we had one, why couldn’t we have more? Unique athletes with product lines as unique as they were, specific to their sport, and athletes that were extraordinary in not only their performance in their sport, but for how they lived their lives outside of their sport as well - true role models. So now we needed a name, a name that would define our new brand. So we scoured over dictionaries and thesauruses, researched Greek and Latin origins and realized that the best answers are usually the ones staring you in the face. We needed a name that would define everything our brand would stand for. We needed a name that would grab your attention, inspire, and capture imaginations, and scream to the possibilities that lay within us all, and Do The Extraordinary was born. That summed it up. What would our brand inspire in people? They would inspire the hope that somewhere in us all is the potential and the will to do something extraordinary with our life, and it’s not just about being a professional athlete. It’s bigger than that. It speaks to the voice in all of us that there is a unique potential in each of us to live for something greater than ourselves, and to tap into that unique gifting and take it to its highest potential. We want to be more than just a brand; we want to inspire a generation. Thoreau said that all men (and women) lead lives of quiet desperation. We want to remind them that they can choose to be quiet no more. So we did a little more research to identify our target market and to better understand them and their needs, and again what we found was surprising. We discovered that our target audience was literally begging for a “stylish” athletic apparel line that identified with their unique sense of style, and has left the industry heavy hitters scrabbling to meet this need, and this was just the beginning…

Q. How can I get involved?
A. Wear DTE! Stop wearing the brands that don’t stand for the things that you do! Post our banners on your MySpace, put DTE in your Top Friends, post bulletins and blogs, and tell your friends. But more than anything; learn what it means to live an extraordinary life, and to DO something meaningful and extraordinary with it!

Q. How can I work at DTE?
A. You can e-mail all your questions to intern@DoTheExtraordinary.com

Q: Will you guys come speak at my school/concert/event/church?
A: Maybe. It’s best to have a representative email booking@DoTheExtraordinary.com

Q. What can my band do to help?
A. We LOVE band support! Rock our apparel from the stage, post our banners on your MySpace, put DTE in your Top Friends, post bulletins and blogs, talk about DTE from the stage and tell your friends! If you’re interested in giving away DTE info cards at your merchandise table, please email info@DoTheExtraordinary.com

Q. I have a question about my t-shirt order.
A. For all merch related questions, please email us at Questions@DoTheExtraordinary.com

Q. How do I interview someone from DTE?
A. For all press inquiries, please email us at PR@DoTheExtraordinary.com